Výsledky vyhľadávania
Názov Corporate environmental responsibility as a source of sustainable competitive advantage Aut.údaje Jana Hroncová Vicianová Autor Hroncová Vicianová Jana 1985- (100%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Zdroj.dok. Marketing identity : new changes, new challenges : conference proceedings from the annual international scientific conference "Marketing identity 2021: new changes, new challenges", Trnava 2021. S. 244-255. - Trnava : Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie, 2021 ; Marketing identity 2021: new changes, new challenges medzinárodná vedecká konferencia Kľúč.slová competitive advantages eko-inovácie - eco-innovations environmentálna zodpovednosť - environmental responsibility podniky - business enterprises environmental technologies Form.deskr. príspevky v zborníku - proceedings papers Jazyk dok. slovenčina Krajina Slovenská republika Anotácia Corporate environmental responsibility in business practice should focus mainly on limiting negative impacts on the environment, investing in environmental technologies and evaluating the environmental performance of the company. Within this context, it represents a constraint for many small and medium-sized enterprises, which represents an increased expenditure in its implementation, but on the other hand, it highlights the importance of ensuring sustainable management and, at the same time, brings economic effects in the form of increased efficiency and effectiveness of product production, growth in the competitiveness of the enterprise, employment, productivity and, ultimately, the financial performance of the enterprise, which can be considered as a source of sustainable competitive advantage. The article presents the results of its own research, analyses and evaluates the application of selected elements of environmental responsibility in small and medium-sized enterprises in Slovakia and identifies potential sources of competitive advantage for the enterprise. URL Link na plný text Kategória publikačnej činnosti AFD Číslo archívnej kópie 51452 Katal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Báza dát xpca - PUBLIKAČNÁ ČINNOSŤ 
článok
Názov Recon codified legislation on the consultation of ordinary people and the average consumer in different contexts Aut.údaje Marek Švec, Andrea Olšovská Autor Švec Marek 1984- (50%) UMBPR17 - Katedra občianskeho a pracovného práva
Spoluautori Olšovská Andrea (50%)
Zdroj.dok. Marketing identity : new changes, new challenges : conference proceedings from the annual international scientific conference "Marketing identity 2021: new changes, new challenges", Trnava 2021. S. 673-681. - Trnava : Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie, 2021 ; Marketing identity 2021: new changes, new challenges medzinárodná vedecká konferencia Kľúč.slová spotrebitelia - consumers marketingová komunikácia - communication in marketing - marketing communication osobnostné predpoklady Form.deskr. príspevky v zborníku - proceedings papers Jazyk dok. angličtina Krajina Slovenská republika Anotácia The legal construct of the view of the average person in legal relationshipsis based on the premise of differentiation of individual natural persons. Different subjective attributes and personality characteristics may affect the ability of a party of the legal relationship to perform later legal acts. This premise is more pronounced in the field of marketing communication and the conduct of business entities in the economic market at the moment, when we assume that their activities are aimed at arousing the interest of a natural person for their products and services in the position of a consumer. Achieving a firm belief in a particular characteristic of a particular product usually leads to the final step of purchasing that product. Even with this fact in mind, the concept of the average consumer was created in the past, a partial foreshadowing of which is the newly drafted provision of the recodified Civil Code in the form of a "presumption of common abilities". Therefore, in the presented scientific article, the authors deal with the connection of the new provision with the existing concept of the average consumer, while they complete the legal reasoning with the legal practice to the institute of the average consumer. The legal interpretation is complemented by an interdisciplinary excursion to another branch of law to confirm the legal arguments presented. URL Link na konferenciu Kategória publikačnej činnosti AFD Číslo archívnej kópie 51279 Katal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Báza dát xpca - PUBLIKAČNÁ ČINNOSŤ článok
Názov Zero-waste, package-free stores and consumer behavior of Z-generation Aut.údaje Martina Minárová ...[et al.] Autor Minárová Martina 1973- (25%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Spoluautori Poliačiková Eva 1960- (25%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Musová Zdenka 1971- (25%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Gundová Petra 1986- (25%)
Zdroj.dok. Marketing identity : new changes, new challenges : conference proceedings from the annual international scientific conference "Marketing identity 2021: new changes, new challenges", Trnava 2021. Pp. 458-469. - Trnava : Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie, 2021 ; Marketing identity 2021: new changes, new challenges medzinárodná vedecká konferencia Kľúč.slová cirkulárna ekonomika - circular economics - circular economy spotrebiteľské správanie - správanie spotrebiteľov - nákupné správanie - consumer behavior - consumer behaviour - shopping behaviour odpad - waste products obalové odpady generácia Z - generation Z Form.deskr. príspevky v zborníku - proceedings papers Jazyk dok. angličtina Krajina Slovenská republika Kategória publikačnej činnosti AFD Číslo archívnej kópie 51271 Katal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Báza dát xpca - PUBLIKAČNÁ ČINNOSŤ článok
Názov Selected aspects of eco-design implementation in companies in Slovakia Aut.údaje Zdenka Musová, Eva Poliačiková, Martina Minárová Autor Musová Zdenka 1971- (34%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Spoluautori Poliačiková Eva 1960- (33%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Minárová Martina 1973- (33%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Zdroj.dok. Marketing identity : new changes, new challenges : conference proceedings from the annual international scientific conference "Marketing identity 2021: new changes, new challenges", Trnava 2021. Pp. 470-478. - Trnava : Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie, 2021 ; Marketing identity 2021: new changes, new challenges medzinárodná vedecká konferencia Kľúč.slová cirkulárna ekonomika - circular economics - circular economy ekológia - ecology dizajn - design životné prostredie - environment globálna zodpovednosť Form.deskr. príspevky v zborníku - proceedings papers Jazyk dok. angličtina Krajina Slovenská republika Kategória publikačnej činnosti AFD Číslo archívnej kópie 51272 Katal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Báza dát xpca - PUBLIKAČNÁ ČINNOSŤ článok