Výsledky vyhľadávania
Názov What do terminological expressions in the media indicate? Aut.údaje Dagmar Škvareninová Autor Škvareninová Dagmar 1971- (100%) UMBEF06 - Katedra odbornej jazykovej komunikácie
Zdroj.dok. Acta Linguistica No 10 : teaching foreign languages at universities : vedecký zborník. S. 60-68. - Banská Bystrica : Vydavateľsto Univerzity Mateja Bela - Belianum, 2015 / Olejárová Miriam 1951- ; Benčiková Dana 1971- ; Dósa Ildikó ; Holeš Jan 1973 ; Chorvát Ján 1948- ; Kovátsné Loch Ágnes ; Mešková Ľudmila 1948- ; Rosenbaum Franková Lucia 1979- ; Spišiaková Mária 1959- ; Zelenková Anna 1952- Kľúč.slová slovenská terminológia terminologické výrazy terminológia - terminology printové médiá - print media pragmatic approach Jazyk dok. angličtina Krajina Slovenská republika Systematika 81=162.4 Anotácia Different groups of terminological expressions from print media are dealt with in this paper. Various groups of these expressions, which have been excerpted from the renowned magazine The Economist, are primarily studied in their pragmatic perspective. This approach towards terminological expressions thus highlights their indications in media communication and at the same time it proves the fact that terminological expressions mirror the current situation in society. Besides this, the study focuses on some specific terminological expressions that either designate recent changes worldwide or name some specific phenomena, which are typical of a particular society with its culture. In addition to this, the study should broaden the knowledge not just of professionals in the field of linguistics and economy, but it might be a useful contribution to whoever is interested in these issues. Kategória publikačnej činnosti AED Číslo archívnej kópie 35708 Katal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Báza dát xpca - PUBLIKAČNÁ ČINNOSŤ 
nerozpoznaný